About us

We’re a highly collaborative and supportive team, coming together on every project to ensure our clients get the very best result.

Hospitality is not only about systems, SOPs, or facilities.
It is about people in motion.

Every day, when we enter our hotel floor, we meet different guests, different moods, and different expectations. Without a shared service culture, service becomes inconsistent, reactive, and transactional.

“IN ACTION” exists to create one clear mindset, one behavior, and one standard across all Sotis properties.

It reminds us that service is a performance with intention, not an automatic routine.

About Us

Sotis Hotel Management takes its name and philosophy from sotis, the distinguished woven textile of East Nusa Tenggara, a fabric celebrated for its depth, precision, and intricate artistry. Every thread is carefully composed to create a pattern that is rich in character, enduring in quality, and impossible to replicate. This philosophy defines the way we approach hospitality.

We believe true luxury lies in originality.

Every property possesses its own identity, rhythm, and cultural narrative. Rather than imposing a uniform formula, we craft bespoke hospitality experiences that preserve authenticity while elevating performance, positioning, and long-term value.

At SHM, we do not simply manage hotels.

We cultivate destinations.

Operating with the discipline of a global hospitality company and the mindset of an owner, we oversee each asset with uncompromising attention to detail, commercial precision, and emotional intelligence. Our approach is deeply personal, treating every property as a legacy in the making, not merely an operation to maintain.

Our expertise extends seamlessly across hotels, resorts, and food & beverage concepts, where culinary experiences are regarded not as supporting elements, but as defining expressions of the brand itself. From refined dining concepts to culturally rooted gastronomy, we create experiences that leave a lasting impression beyond the stay.

Guided by craftsmanship, sustainability, and strategic excellence, SHM weaves together culture, design, service, and business performance into hospitality experiences that are timeless, elevated, and distinctly meaningful.

Like the heritage fabric that inspires our name, every detail is intentionally woven, creating a standard of hospitality that is both sophisticated and enduring.

Vision

To become   the  most   preeminent     Indonesian     hospitality     management      company    that   strives  to create  value   for all  stakeholders     and  contributes  towards  the development    of the  Indonesian     nation.

Mission

1.Develop   innovative    products  that  caters  towards  a specific   target   market   and   always   adapts   to the  latest   lifestyle  trends.

   , Listen to the  market   , Think ahead

2. Create  a  positive  working   culture   for the employees.

   , Integrity,  Respect, Recognition

3. Provide  outstanding    level  of service  for the guests.

   , Serve with  the  heart,   Go the extra mile for guests, Consistency

4. Maximize   financial     performance.

   , Goalsoriented , Determination

5. Corporate   Social   Responsibility     both  internal    and  external.

   , Develop champions, Sustainability

With the same mindset and priority for excellence, Sotis Hotel Management proudly launches the “IN ACTION” Service Culture. “In Action” means we are present, prepared, and committed.It means we serve with purpose, confidence, and consistency.It means we entertain, care, and deliver beyond expectation - every single day.

Deddy Effendi

Chief Operating Officer

VALUES

Consistent Service Excellence

We aim to deliver the same quality, attitude, and responsiveness across all Sotis hotels, regardless of location, shift, or team.

Stronger Guest Emotional Connection

Guests may forget what room they stayed in, but they will remember:
How they were treated
How problems were handled
How cared for they felt
“In Action” is designed to create emotional loyalty, not just satisfaction

Empowered & Confident Teams

This culture gives our people permission to act, not wait.
Teams are encouraged to:
Take ownership
Offer solutions
Make decisions aligned with values
Confidence creates better service and better leaders.

Clear Decision-Making in Difficult Situations

When pressure comes, culture guides action.
“In Action” answers the question:
“What should I do right now for the guest?”
ACTION becomes the compass.

Corporate Procurement

Ryan Febby

Ryan Febby Nurfizar is a results-driven procurement and purchasing professional with extensive experience in corporate purchasing operations, vendor management, strategic sourcing, and supply chain coordination. He possesses strong expertise in negotiating contracts, managing supplier relationships, controlling procurement costs, and ensuring the timely availability of goods and services to support business operations. His ability to balance quality, cost efficiency, and operational requirements has contributed to effective procurement strategies and sustainable business growth.

With a proactive and analytical approach, Ryan demonstrates strong leadership, problem-solving, and stakeholder management skills. He is experienced in developing procurement processes, evaluating supplier performance, and implementing cost-saving initiatives while maintaining compliance with company policies and industry standards. His commitment to operational excellence and continuous improvement positions him as a valuable asset for Corporate Purchasing Manager, Procurement Manager, Supply Chain Manager, or Strategic Sourcing leadership roles.

CAP KAROSO

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MADHUPA RAGA

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DESA KITSUNE

Desa kitsune bali

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Chief Executive Officer

Deddy Effendi

Deddy Effendi is a seasoned professional in the hospitality, property, and business development sectors, with more than 15 years of experience leading operations, business strategy, and hospitality asset development. Throughout his career, he has played key roles in the management of hotels, resorts, food and beverage establishments, and property development projects, with a strong focus on operational excellence, business growth, and brand enhancement.

As an executive with a unique blend of expertise in operations, corporate communications, and business development, Deddy is recognized for his ability to formulate result-driven strategies, elevate guest experiences, and drive sustainable growth. His leadership approach is centered on innovation, team collaboration, and the delivery of exceptional service standards, enabling organizations to thrive in the dynamic and highly competitive hospitality industry.

Corporate Design Graphic

Iqbal Fahma

Iqbal Fahma Warastomo is a creative and accomplished Graphic Designer and Visual Content Specialist with over 15 years of experience in branding, visual communication, photography, and digital content development. Throughout his career, he has been responsible for creating impactful visual materials, developing brand identities, and producing creative campaigns that support corporate marketing and business objectives. His expertise spans graphic design, photography, videography, and digital media production, enabling him to deliver compelling visual experiences across various platforms.

With extensive experience in the hospitality, advertising, and corporate sectors, Iqbal combines strong artistic vision with strategic thinking to produce innovative and effective design solutions. Proficient in industry-standard creative software including Adobe Photoshop, Illustrator, Premiere Pro, and Lightroom, he is recognized for his attention to detail, creativity, and ability to manage projects from concept development to final execution. His passion for visual storytelling and proven achievements in photography competitions further reflect his commitment to excellence and continuous creative growth.

Corporate HR

Mikhael Sarjono

Mikhael Sarjono Butarbutar is an experienced Human Resources professional with a strong background in the hospitality and real estate industries. With extensive expertise in talent management, organizational development, recruitment, and people strategy, he has successfully contributed to building high-performing organizations and fostering sustainable business growth.

Throughout his career, Mikhael has held strategic HR leadership roles, overseeing workforce development, performance management, employee relations, and organizational transformation. His leadership approach emphasizes talent empowerment, operational excellence, and the alignment of human capital strategies with long-term business objectives

Corporate FC

Alan Budi Nugraha

Alan Budi Nugraha is a highly experienced hospitality finance professional with more than 15 years of progressive experience in accounting, financial control, budgeting, auditing, and business operations within the hotel industry. Throughout his career, he has successfully advanced from Purchasing Officer and Credit Supervisor roles to senior leadership positions, including Chief Accountant and currently Corporate Accounting Manager. His expertise includes financial reporting, profit and loss analysis, budget consolidation, internal audit, cash flow management, tax compliance, and multi-property financial oversight. He is also actively involved in developing SOPs, supporting operational improvements, and providing financial guidance to hotel management teams.

Known for his analytical mindset, attention to detail, and strong leadership capabilities, Alan has demonstrated the ability to manage complex financial operations across multiple hotel properties while maintaining high standards of accuracy and compliance. He possesses a deep understanding of hospitality finance systems and has extensive experience collaborating with owners, department heads, external auditors, and operational teams to drive business performance. With a solid foundation in hotel management and finance, combined with strong communication skills and a commitment to continuous improvement, Alan is well-positioned for senior finance leadership roles such as Financial Controller, Finance Manager, Regional Finance Manager, or Director of Finance within the hospitality industry

Corporate Engineering

Rendri Siagian

Rendri Siagian is a seasoned Engineering and Facilities Management professional with extensive experience in Mechanical, Electrical, and Plumbing (MEP) systems, building maintenance, and project execution. Throughout his career, he has successfully managed and maintained a wide range of engineering systems, including power generation, HVAC, water treatment, fire protection, electrical distribution, and building automation systems, ensuring operational reliability, efficiency, and safety across various facilities.

Recognized for his strong leadership, integrity, and results-oriented approach, Rendri combines technical expertise with excellent communication and team management skills. His ability to lead engineering teams, oversee complex projects, and implement effective maintenance strategies has consistently contributed to operational excellence, asset sustainability, and the achievement of organizational objectives.

Corporate IT

Yanuar Dhani

Yanuar Dhani is an experienced Information Technology Engineer with a strong background in IT infrastructure, network management, database administration, and enterprise technology solutions. With extensive experience supporting business operations across the construction and corporate sectors, he has developed a solid track record in designing, implementing, and maintaining reliable technology systems that enhance organizational efficiency and performance.

Throughout his career, Yanuar has demonstrated expertise in IT Operations Management, Infrastructure Management, Database Systems, and Networking. His ability to align technology initiatives with business objectives has enabled organizations to improve operational effectiveness, strengthen system reliability, and support sustainable growth through innovative and practical IT solutions.

Recognized for his analytical mindset, problem-solving capabilities, and commitment to continuous improvement, Yanuar is dedicated to delivering secure, scalable, and efficient technology environments. Combining technical expertise with operational understanding, he continues to contribute to digital transformation initiatives and the optimization of IT services that support long-term business success.

Corporate GA

Andri Dharmawan

Andri Dharmawan is an experienced professional in Corporate General Affairs and Corporate Operations, with a proven track record in supporting business continuity and managing essential corporate support functions. Throughout his career, he has been actively involved in various aspects of corporate administration, facilities management, procurement, asset management, and operational services, ensuring the smooth and efficient functioning of organizational activities.

With a strong understanding of corporate governance and operational management, Andri has demonstrated the ability to develop structured systems, manage stakeholder relationships effectively, and ensure that business support processes align with organizational standards and objectives. His experience reflects a commitment to enhancing productivity, optimizing operational efficiency, and delivering high-quality internal services that contribute to overall business performance.

Recognized for his collaborative leadership style, adaptability, and results-driven approach, Andri consistently seeks innovative solutions that support sustainable business growth. His combination of managerial expertise, operational excellence, and business acumen enables him to make meaningful contributions toward creating efficient work environments and achieving long-term organizational success.

Corporate Tax

Rizka Rahmawati

Rizka Rahmawati is an accomplished Corporate Tax professional with extensive experience in tax planning, compliance, reporting, and regulatory matters across diverse industries. With a strong understanding of corporate taxation, financial regulations, and statutory requirements, he/she has successfully managed tax functions that support business growth while ensuring full compliance with applicable laws and regulations. His/her expertise includes tax strategy development, tax risk management, transfer pricing coordination, tax audits, and corporate tax reporting.

Throughout his/her career, Rizka Rahmawati has demonstrated the ability to align tax initiatives with broader business objectives, optimize tax efficiency, and maintain strong relationships with regulatory authorities and external stakeholders. Known for analytical thinking, attention to detail, and a proactive approach to problem-solving, he/she is committed to delivering effective tax solutions that enhance corporate governance, support financial performance, and contribute to the long-term sustainability of the organization.

Corporate Legal

Margareth Wihelmina

Margareth Wilhelmina is a legal professional with experience in both corporate and law firm environments, specializing in legal drafting, contract review, legal research, compliance monitoring, and legal document management. Graduating Cum Laude with a Bachelor of Law degree from Universitas Pembangunan Nasional Veteran Jakarta, she has built a strong foundation in corporate legal affairs and regulatory compliance, supporting organizations in maintaining sound legal governance and operational integrity.

Throughout her professional career, Margareth has been actively involved in preparing and reviewing legal agreements, managing permits and trademark documentation, monitoring regulatory requirements, and supporting various legal processes. Known for her analytical thinking, attention to detail, and strong communication skills, she is committed to delivering accurate legal solutions, ensuring compliance with applicable regulations, and contributing to the achievement of organizational objectives through a professional and proactive approach.

Corporate Accounting

Efi Nurhayati

Efi Nurhayati is an experienced Accounting and Finance professional with more than a decade of expertise in the hospitality, restaurant, and hotel industries. Throughout her career, she has developed strong competencies in Account Payable, Account Receivable, General Cashier functions, financial administration, and accounting operations. Her extensive experience working with leading hospitality organizations has enabled her to build a comprehensive understanding of financial processes, internal controls, and operational efficiency while ensuring accuracy and compliance in daily financial activities.

With a strong attention to detail, a high sense of responsibility, and a commitment to continuous professional growth, Efi is proficient in various accounting systems including Accurate, VHP, Realtha, Power Pro, and Microsoft Office applications. Known for her reliability, adaptability, and collaborative approach, she consistently contributes to effective financial management and supports organizational objectives through accurate reporting, efficient financial operations, and strong teamwork.